Post by account_disabled on Mar 5, 2024 3:40:12 GMT -5
We decided to address the topic of workflows because we noticed that, usually, those who do not deal with the technical part of a project have a lot of difficulty drawing or more simply reading a flow chart . However, on many occasions knowing how to handle this instrument gives precious help to the ideas you want to express, ideas that do not necessarily have to do with the technical part. First, what is a workflow? In marketing automation, a workflow represents a series of activities organized in a repeatable sequence and triggered by precise rules defined a priori.
For example, we are talking about a flow of concatenated emails that start from the company CRM towards customers or prospects who have had digital behavior that falls Hong Kong Telegram Number Data within the parameters of the workflow rules of engagement (they have filled out the form, downloaded an ebook and viewed the pricing). How to manage a workflow? How to create one? Well, first you need technology. Software, like Hubspot for example, are able to manage workflows (and more) without problems. Second thing, you need someone to design them: "design" in this case means: study the objectives and strategy study buyer personas find the right content design the workflow bring the workflow to the platform Today we are dealing with point 4.
So, must those who work in the world of communication know how to draw a Flow Chart? I would say no, it's not necessary, but it helps. Why learn to draw a flowchart? For several reasons: it could simplify the understanding of our interlocutor, whatever project we are talking about. For example, we often use flowcharts in our presentations even for the simplest things (for example to clarify the process of a competition) rather than internally at the agency to represent some business processes. helps to develop a very technical project, with very technical interlocutors, such as a site map or the study of e-commerce processes furthermore it forces the creator himself to consider all the factors at play , immediately establishing a perimeter of elements within which to move.
For example, we are talking about a flow of concatenated emails that start from the company CRM towards customers or prospects who have had digital behavior that falls Hong Kong Telegram Number Data within the parameters of the workflow rules of engagement (they have filled out the form, downloaded an ebook and viewed the pricing). How to manage a workflow? How to create one? Well, first you need technology. Software, like Hubspot for example, are able to manage workflows (and more) without problems. Second thing, you need someone to design them: "design" in this case means: study the objectives and strategy study buyer personas find the right content design the workflow bring the workflow to the platform Today we are dealing with point 4.
So, must those who work in the world of communication know how to draw a Flow Chart? I would say no, it's not necessary, but it helps. Why learn to draw a flowchart? For several reasons: it could simplify the understanding of our interlocutor, whatever project we are talking about. For example, we often use flowcharts in our presentations even for the simplest things (for example to clarify the process of a competition) rather than internally at the agency to represent some business processes. helps to develop a very technical project, with very technical interlocutors, such as a site map or the study of e-commerce processes furthermore it forces the creator himself to consider all the factors at play , immediately establishing a perimeter of elements within which to move.