Post by account_disabled on Feb 22, 2024 1:45:17 GMT -5
WWF, the World Economic Forum and Algramo join forces to transform consumption models and reduce plastic pollution in Mexico City, through the reuse and filling of packaging in supermarkets. These measures are part of local, national and global initiatives to fight single-use plastic pollution. The alliance of these three organizations is promoted by the Partnership for Green Growth and the Global Goals 2030 (P4G), which supports the incubation of innovative social-public-private partnerships to drive sustainable economic growth. The association named “Refill Revolution” will receive support from P4G and will be part of the global network to accelerate the fulfillment of Sustainable Development Goals (SDG) 11 (Sustainable Cities and Communities) and 12 (Responsible Production and Consumption.
Revolución Refill” seeks to revolutionize the way we produce and consume, by introducing reusable/refillable packaging options in supermarkets in the country's capital. Plastic pollution represents a major global environmental crisis. It is the consequence of a largely linear plastic economy in which 95% of the added value of plastic packaging is lost after a short cycle of first and only use. Algramo's innovative Saudi Arabia Mobile Number List system provides smart packaging that tracks the life cycle of plastic and a platform in the supermarket to refill household products, such as detergents, shampoos, dry foods or pet food. This will allow retailers, brands and end consumers to minimize product costs through reduced use of plastic, while meeting global quality standards and reducing environmental impact. The containers and dispensers are linked to an application where users can access their refill and environmental impact records.
During the second quarter of this year, a pilot will begin with dispensers deployed in some supermarket rooms in Mexico City. This model, based on successful pilots in Chile, the United States and Indonesia, will significantly reduce the need for the production and consumption of single-use plastics. In the long term, we will seek to scale the initiative at the national level, with a view to transforming consumption, reducing waste and benefiting consumers. The Ellen Macarthur Foundation estimates that 20% of single-use Consumer Packaged Goods packaging can be replaced with reusable alternatives, offering a business opportunity of up to $10 billion. Most multinational companies have commitments to radically reduce the impact of their packaging. Reusable packaging has the potential to be one of the greatest levers to reduce waste.
Revolución Refill” seeks to revolutionize the way we produce and consume, by introducing reusable/refillable packaging options in supermarkets in the country's capital. Plastic pollution represents a major global environmental crisis. It is the consequence of a largely linear plastic economy in which 95% of the added value of plastic packaging is lost after a short cycle of first and only use. Algramo's innovative Saudi Arabia Mobile Number List system provides smart packaging that tracks the life cycle of plastic and a platform in the supermarket to refill household products, such as detergents, shampoos, dry foods or pet food. This will allow retailers, brands and end consumers to minimize product costs through reduced use of plastic, while meeting global quality standards and reducing environmental impact. The containers and dispensers are linked to an application where users can access their refill and environmental impact records.
During the second quarter of this year, a pilot will begin with dispensers deployed in some supermarket rooms in Mexico City. This model, based on successful pilots in Chile, the United States and Indonesia, will significantly reduce the need for the production and consumption of single-use plastics. In the long term, we will seek to scale the initiative at the national level, with a view to transforming consumption, reducing waste and benefiting consumers. The Ellen Macarthur Foundation estimates that 20% of single-use Consumer Packaged Goods packaging can be replaced with reusable alternatives, offering a business opportunity of up to $10 billion. Most multinational companies have commitments to radically reduce the impact of their packaging. Reusable packaging has the potential to be one of the greatest levers to reduce waste.